[넚룞쁽쓽 二쇨컙 냼뀥 誘몃뵒뼱 & 쐞湲곌由 肄붾찘꽣由] 2013뀈 3썡 꽕吏몄< 냼뀥誘몃뵒뼱瑜 넻븳 쓽궗 몴쁽쓽 슚怨쇱꽦? 쇅

 

1. 냼뀥 誘몃뵒뼱瑜 넻븳 쓽궗 몴쁽쓽 슚怨쇱꽦?

Do you think social media 'avatar activism' can be effective?

Do you think social media ‘avatar activism’ can be effective?

[異쒖쿂 : the혻guardian, Is social media ‘avatar activism’ effective?]

 

뜑 援ъ껜쟻쑝濡 씠빞湲고븯硫 냼뀥 誘몃뵒뼱瑜 넻븳 而ㅻㅻ땲耳씠뀡씠, 뿬윭 쓽궗 몴쁽 諛⑹떇씠 怨쇱뿰 궗쉶뿉 쁺뼢쓣 誘몄튂怨 엳뒗 寃껋씤媛? 슚怨쇨 엳뒗 寃껋씤媛? 젙룄媛 맆 寃 媛숈뒿땲떎. 씠 吏덈Ц뿉 븳 議곌툑쓽 떒꽌媛 맆 留뚰븳 궗濡媛 理쒓렐 엳뿀뒿땲떎.

쑕癒쇰씪씠痢좎틺럹씤(HRC)씠 룞꽦븷 吏吏瑜 쐞빐 젣븞뻽뒗 냼뀥誘몃뵒뼱 濡쒓퀬

쑕癒쇰씪씠痢좎틺럹씤(HRC)씠 룞꽦븷 吏吏瑜 쐞빐 젣븞뻽뒗 냼뀥誘몃뵒뼱 濡쒓퀬

george_takei

諛곗슦 George Takei쓽 吏吏 듃쐵

뿬윭 吏吏옄뱾쓽 蹂삎 濡쒓퀬

뿬윭 吏吏옄뱾쓽 蹂삎 濡쒓퀬

 

理쒓렐 誘멸뎅 理쒕쓽 룞꽦븷 吏吏떒泥댁씤 쑕癒쇰씪씠痢좎틺럹씤(HRC)뒗혻誘멸뎅 踰뺤썝씠 怨꾪쉷븳 룞꽦 寃고샎 湲덉쓽 빀뿄꽦뿉 븳 怨듭껌쉶뿉 븵꽌 留롮 궗엺뱾뿉寃 吏吏瑜 샇냼븯뒗 諛⑸쾿쑝濡 븘옒 濡쒓퀬瑜 SNS瑜 넻빐 理쒕븳 쑀룷빐 떖씪뒗 遺긽쓣 븯寃 맗땲떎. 洹몃윭옄 쑀紐낆씤쓣 鍮꾨’븳 留롮 吏吏옄뱾씠 럹씠뒪遺곴낵 듃쐞꽣쓽 봽濡쒗뙆씪 濡쒓퀬瑜 援먯껜븯嫄곕굹 HRC媛 留뚮뱺 濡쒓퀬瑜셋좊삎븯硫 寃⑸젮瑜 뻽뒿땲떎.

씠뿉 빐 쁺援쓽 媛뵒뼵(Guardian)吏뒗 삩씪씤怨 냼뀥誘몃뵒뼱瑜 넻븳 씠윭븳 뻾룞怨 솢룞뱾씠 떎젣 슚怨쇨 엳떎怨 깮媛곹븯뒗吏뿉 븳 꽕臾몄“궗瑜 吏꾪뻾뻽쑝硫 洹 寃곌낵 51%뒗 湲띿젙쟻씤, 49%뒗 遺젙쟻씤 떟蹂쓣 蹂댁뒿땲떎. 寃곌낵쟻쑝濡 슚怨쇱뿉 븳 뙋떒씠 뙺뙺븯怨 씠 떒닚븳 꽕臾몄“궗瑜 넻빐 씪諛섑솕븷 닔 엳뒗 踰붿쐞뒗 援됱옣엳 삊냼빀땲떎. 븯吏留 슦由ш 쓷엳 냼뀥 誘몃뵒뼱瑜 넻빐 쁺紐낆씠 궎썙뱶源뚯 궗슜븯硫 뿬윭 궗쉶 蹂솕瑜 끉븯怨 떎젣 泥썝 슫룞씠굹 궗쉶쟻씤 샇냼 솢룞뱾쓣 븯怨 엳吏留 洹 슚怨쇱 寃곌낵뿉 빐꽌뒗 遺꾨챸 吏꾩븯寃 怨좊쇳빐蹂 븘슂媛 엳떎怨 遊낅땲떎.

빆긽 留먯뱶由ъ留 ‘냼뀥 誘몃뵒뼱留’쓽 솢룞쑝濡 슦由ш 냼湲곗쓽 紐⑹쟻쓣 떖꽦븯嫄곕굹 슚怨쇰 씠琉꾨궪 닔 뾾쑝硫 留덉똿쟻쑝濡쒕뒗 IMC(Integrated Marketing Communication) 솢룞쓣 넻븳, 궗쉶 怨꾨そ 솢룞쓽 李⑥썝뿉꽑 삩씪씤怨 삤봽씪씤 넻빀 솢룞쓣 넻빐 냼鍮꾩옄瑜, 以묒쓣 ‘뻾룞’븯寃 留뚮뱶뒗 寃껋씠 蹂솕瑜 씠琉꾨궡뒗뜲 醫뜑 以묒슂븳 룷씤듃씪怨 蹂댁뿬吏묐땲떎.

李멸퀬 臾명뿄 :

 

 

2. 쁽옱 냼뀥 誘몃뵒뼱쓽 ‘쓲由’ 뼱뵒源뚯 솕굹?

吏곸옣씤 쑄紐(34꽭) 뵪뒗 닔뀈 쟾遺꽣 럹씠뒪遺곴낵 듃쐞꽣, 移댁뭅삤 뒪넗由 벑 SNS(냼뀥 꽕듃썙겕 꽌鍮꾩뒪)瑜 씠슜븯떎媛 깉눜븯湲곕 諛섎났븯怨 엳떎. 紐 踰덉씠굹 깉눜瑜 嫄곕벊븳 씠쑀뒗 媛꾨떒븯떎. 솕젣꽦 돱뒪굹 媛떗, 留쏆쭛 젙蹂 벑 떊蹂옟湲곗쟻씤 궡슜뿉 냼鍮꾪븯뒗 떆媛꾩씠 遺姨 뒛뼱굹湲 븣臾몄씠떎. 洹몃읆뿉룄 遺덇뎄븯怨 紐 떖쓣 李몄 紐삵븯怨 떎떆 媛엯븯寃 릺뒗 씠쑀뿉 빐 쑄 뵪뒗 쒕궓뱾蹂대떎 뮘泥섏뒗 湲곕텇씠 뱾뼱꽌앸씪怨 꽕紐낇뻽떎.

뒪留덊듃룿쓽 蹂닿툒怨 븿猿 SNS媛 以묓솕맖뿉 뵲씪 쑄 뵪泥섎읆 SNS뿉 빐 뼇媛쟻씤 媛먯젙쓣 媛吏뒗 궗엺씠 뒛뼱굹怨 엳떎. SNS 瑜 씠슜븯뒗 떆媛꾩씠 섏씤깮쓽 궘鍮꾟숈쿂읆 뒓猿댁쭚怨 룞떆뿉 씠슜븯吏 븡쑝硫 섑濡 뮘泥섏쭊 遺덉븞븿쓣 媛뽮쾶 릺뒗 寃.혻洹몃젃떎硫 SNS瑜 醫 뜑 李쎌쓽쟻쑝濡 솢슜븯怨 쓽誘 엳寃 利먭린뒗 諛⑹븞 뾾쓣源?

빐쇅뿉꽌뒗 씠윭븳 湲곕 떖由ъ뿉 옒엯뼱 섏냼뀥 걧젅씠뀡 꽌鍮꾩뒪媛 깉濡쒖슫 듃젋뱶濡 뼚삤瑜닿퀬 엳떎. 誘몄닠愿씠굹 諛뺣Ъ愿쓽 걧젅씠꽣媛 빐떦 湲곌쓽 옄猷뚮 닔吏묓븯뿬 愿由 諛 쟾떆 벑쓣 떞떦븯뒗 寃껋쿂읆, 냼뀥 걧젅씠뀡 꽌鍮꾩뒪瑜 씠슜븯硫 쎒긽뿉 議댁옱븯뒗 肄섑뀗痢좊 옄떊留뚯쓽 湲곗쑝濡 怨⑤씪 옱援ъ꽦븯怨 怨듭쑀븷 닔 엳떎. 섑꽣젅뒪듃, 섑釉붾윭 벑씠 몴쟻씤 냼뀥 걧젅씠뀡 꽌鍮꾩뒪濡 씤湲곕ぐ씠븯硫 2꽭 SNS씪怨 룊媛 諛쏄퀬 엳떎.

[援誘쇱씪蹂, 혻2013.02.26 16:22, ‘吏꾪솕맂 SNS濡 삁닠 寃쏀뿕쓽 뭹寃 넂씤떎‘ 湲곗궗 以 씪遺]

몴쟻씤 寃껋씠 誘멸뎔쓽 옖뱶썙由ъ뼱 떆뒪뀥씠떎. 蹂묒궗뱾씠 李⑹슜븯뒗 뵒吏꽭 媛쒖씤 옣鍮꾩씤 옖뱶썙由ъ뼱뒗 븳留덈뵒濡 쟾옣쓽 SNS씠떎. 씠寃껋쓣 李⑹슜븳 옣蹂묐뱾 꽕듃썙겕瑜 넻빐 룞떆뿉 쟻쓽 젙蹂대 諛쏄퀬, 꽌濡 而ㅻㅻ땲耳씠뀡쓣 븳떎. 쓬꽦怨 臾몄옄, 궗吏꾩쓣 怨듭쑀븳떎. 뜑 씠긽 吏쐶愿쓽 臾댁쟾 紐낅졊쓣 湲곕떎由 븘슂媛 뾾떎. 븘슂븯硫 뿬硫 뵒뒪뵆젅씠瑜 蹂대ʼn 뼱뼡 紐낅졊씠 삱씪솕뒗吏 솗씤븯硫 洹몃쭔씠湲 븣臾몄씠떎. 뜑 씠긽 臾댁쟾쓣 넻빐 “쁽 쐞移섍 뼱뵒깘” “뼱뵒濡 怨듦꺽븯뒓깘”뒗 吏덈Ц 궗씪吏꾨떎. 援곗씤뱾 뜑슧 鍮좊Ⅴ怨 議곗쭅쟻쑝濡 吏곸씤떎.

[荑좏궎돱뒪, 혻2013.03.29혻14:13, ‘[Weekly BIZ] 援곕 紐낅졊, 씠젨 SNS濡 궡由щ꽕‘ 湲곗궗 以 씪遺]

듅엳 깉濡寃 깮湲 SNS 젏닔뒗 二쇰ぉ븷 遺遺꾩씠떎. IT 諛쒖쟾怨 SNS 궗슜쓽 씪긽솕씪뒗 깮솢쓽 蹂솕瑜 룷李⑺빐 닚쐞뿉 諛섏쁺븯寃좊떎뒗 쓽吏瑜 씫쓣 닔 엳떎. SNS 젏닔瑜 諛섏쁺븳떎뒗 寃껋 듅젙 뙩뜡쓽 쁺뼢젰 븘옒 醫뚯슦吏릺뒗 닾몴蹂대떎 씪諛 以묒쓽 쓲由꾩쓣 媛옣 젙솗븯寃 룷李⑺븷 닔 엳떎怨 遊ㅺ린 븣臾몄씠떎. 듅엳 3썡 뀑吏 二 李⑦듃뿉꽌뒗 30%뿉 遺덇낵뻽뜕 SNS 젏닔媛 꽬吏 二 李⑦듃뿉꽌뒗 5% 利앷븳 35%濡 솗릺硫댁꽌 SNS뒗 닚쐞 寃곗젙뿉꽌 빑떖쟻 슂냼濡 뼚삱옄떎.

洹몃윭굹 씠瑜 諛붾씪蹂대뒗 媛닔뱾 냼냽궗쓽 엯옣 湲띿젙쟻씠吏留뚯 븡떎. A 湲고쉷궗 愿怨꾩옄뒗 쏶NS瑜 넻븳 뙩뱾怨쇱쓽 냼넻 썝옒 룊냼 빐삤怨 엳뿀吏留 씠寃 씪씠 뤌踰꾨━怨 李⑦듃瑜 怨좊젮빐빞 븯땲 뜑슧 떊寃쎌씠 벐씤떎앸㈃꽌 쒖썝옒뒗 SNS 怨듦컙씠 렪븞븯寃 씪긽 紐⑥뒿쓣 떞 쁺긽쓣 삱由щʼn 뙩뱾怨 利먭린뒗 냼넻쓽 닔떒씠뿀떎硫, 씠젣뒗 議고쉶닔瑜 떊寃 뜥빞 븯땲 梨낆엫媛먯씠 而ㅼ怨 寃곌뎅 SNS 愿由щ쭔 쟾떞븯뒗 씤젰쓣 戮묒븘 슫쁺븷 닔諛뽰뿉 뾾寃 릱떎앷퀬 怨좎땐쓣 넗濡쒗뻽떎.

[荑좏궎돱뒪, 혻2013.03.28 09:59, ‘SBS 섏씤湲곌슂 SNS 젏닔 諛섏쁺쁺꽭븳 湲고쉷궗뒗 怨좏넻씪 肉‘ 湲곗궗 以 씪遺]

 

20꽭湲 以묓썑諛섍낵 21꽭湲 珥덈컲쓽 留덉똿怨 IT쓽 쓲由꾩 蹂댄넻 10뀈쑝濡 걡뼱꽌 꽕紐낇븯怨 빀땲떎. 씠븣留덈떎 깉濡쒖슫 듃옖뱶굹 뙣윭떎엫씠 벑옣븯硫 留 諛섎났릺뒗 寃껋씠 씠궡 3~5뀈씠 吏굹硫 빐떦 遺꾩빞 쟾臾멸뱾 궗씠뿉 씠 듃젋뱶굹 뙣윭떎엫 怨 븯씫꽭씪怨 룊븯嫄곕굹 씠젣 걹씠씪뒗 룊媛뱾씠 怨㏃옒 벑옣븳떎뒗 寃껋엯땲떎. 洹멸쾬쓽 끉由ш 쟾 洹쇨굅媛 뾾뒗 寃껋 븘땲吏留 遺遺꾩 湲곗〈쓽 二쇰룄沅뚯쓣 諛⑹뼱븯젮뒗 紐⑹쟻 샊옄떊씠 二쇱옣븯怨좎옄 븯뒗 깉濡쒖슫 듃젋뱶瑜 꽕紐낇븯湲 쐞븳 諛⑺렪씠湲곕룄 빀땲떎.

‘냼뀥 誘몃뵒뼱’ 삉븳 냼뀥 誘몃뵒뼱뿉 븳 以묐뱾쓽 뵾濡쒓컧怨 湲곗뾽怨 議곗쭅뱾씠 솢슜븯뒗뜲 엳뼱 뿬윭 븳怨꾩꽦쓣 洹쇨굅濡 냼뀥 誘몃뵒뼱쓽 슚슜꽦怨 깮紐낅젰뿉 쓽臾몄쓣 媛뽯뒗 룊媛뱾씠 留롮씠 벑옣븯怨 엳뒿땲떎. 諛섎㈃뿉 냼뀥 誘몃뵒뼱 愿젴맂 蹂솕뿉 쟻쓳븯怨 깉濡쒖슫 솚寃쎌쓣 留뚮뱾뼱 媛젮뒗 끂젰뱾 삉븳 怨꾩냽 뒛뼱媛怨 엳뒿땲떎. 씠 긽솴쓣 쐞뿉꽌 씠빞湲고븳 씪諛섏쟻씤 愿젏뿉꽌 遊ㅼ쓣 븣 ‘냼뀥 誘몃뵒뼱’씪뒗 듃젋뱶 샊 뙣윭떎엫 洹 쓲由꾩씠 젅諛 젙룄 쓽윭솕떎씪怨 꽕紐낇븷 닔 엳쑝硫 洹몄뿉 뵲씪 븵쑝濡 씠 쓲由꾨룄 3~5뀈젙룄 뜑 씠뼱吏꾨떎씪怨 異붿젙븷 닔 엳쓣 寃 媛숈뒿땲떎. 혻떎留 냼뀥 誘몃뵒뼱 씠썑 깉濡쒖슫 듃젋뱶굹 뙣윭떎엫씠 二쇰룄沅뚯쓣 媛졇媛꾨떎 븯뜑씪룄 1-1쓽 諛⑹떇씠 븘땶 빆긽 1+1쓽 諛⑹떇씠湲 븣臾몄뿉 쁽옱 냼뀥 誘몃뵒뼱 쓲由꾩 뼢썑 깉濡寃 쟾媛쒕맆 쓲由꾩쓣 븣怨 洹멸쾬쓣 솢슜븯뒗뜲 湲곕컲씠 맆 寃껋엫 遺꾨챸빀땲떎.

 

 

3. 삤봽씪씤쓽 寃쏀뿕怨 냼넻쓣 蹂묓뻾븯뒗 湲곗뾽 냼뀥 誘몃뵒뼱 솢룞

븳빆怨듭 냼뀥꽕듃썙겕 꽌鍮꾩뒪(SNS) 쉶썝뱾쓣 珥덉껌빐 蹂몄궗 떆꽕쓣 寃ы븰븯뒗 섎븳빆怨, 뼱뵒源뚯 媛遊ㅻ땲 뻾궗瑜 뿴뿀떎怨 27씪 諛앺삍떎.혻씠 뻾궗뒗 SNS 쉶썝怨쇱쓽 삤봽씪씤 냼넻쓣 媛뺥솕븯湲 쐞빐 留덈젴릱쑝硫 吏궃 2010뀈遺꽣 뿰 2쉶 떎떆빐 삱빐 7쉶吏몃 留욎븯떎.혻븳빆怨듭 蹂몄궗 寃ы븰쓣 븯怨 떢 씠쑀瑜 옉꽦븳 쉶썝뱾 媛슫뜲 30紐낆쓣 꽑諛쒗뻽쑝硫 SNS 봽濡쒖젥듃 씠踰ㅽ듃뿉꽌 솉蹂대궗濡 꽑諛쒕맂 6紐 벑 珥 36紐낆쓣 뻾궗뿉 珥덉껌뻽떎.

[씠뜲씪由, 2013.03.27 10:55, ‘‘븳빆怨, 뼱뵒源뚯 媛遊ㅻ땲?’ SNS쉶썝 蹂몄궗 珥덉껌‘ 湲곗궗 以 씪遺]

 

뿬湲곗꽌 빆 빆怨듭쓽 궗濡瑜 삁濡 뱾뿀吏留 씠윴 삎깭뒗 궗떎 鍮꾨떒 븳빆怨듬쭔쓽 궗濡뒗 븘떃땲떎. 븯吏留 怨쇨굅 솃럹씠吏 梨꾨꼸쓣 넻빐 쟾媛쒕릺뿀뜕 諛⑹떇씠 씠젣 SNS瑜 넻빐 吏꾪뻾릺怨 엳쑝硫 怨좉컼 寃쏀뿕쓽 寃곌낵媛 떎떆 肄섑뀗痢좏솕 릺뼱 SNS뿉 솗궛릺뒗 봽濡쒖꽭뒪濡 蹂紐⑦뻽떎씪뒗 寃껋씠 빑떖엯땲떎.

씠젣 湲곗뾽쓽 냼뀥 誘몃뵒뼱 솢룞씠 삤봽씪씤怨 뿰怨꾨릺怨 怨좉컼뱾쓽 ‘寃쏀뿕’쓣 넗濡 떎떆 냼뀥 誘몃뵒뼱뿉꽌 而ㅻㅻ땲耳씠뀡븯뒗 꽑닚솚쟻 留덉똿 솢룞뱾씠 怨꾩냽 뒛뼱媛怨 엳뒗 異붿꽭엯땲떎. 씠윴 솢룞뱾씠 袁몄엳 씠뼱吏꾨떎硫 냼뀥 誘몃뵒뼱留뚯쓽 而ㅻㅻ땲耳씠뀡쑝濡 梨꾩슱 닔 뾾뒗 怨좉컼뱾쓽 寃쏀뿕쓣 諛뷀깢쑝濡 븳 湲띿젙쟻씤 愿怨꾧 뜑 媛뺥솕맆 닔 엳쓣 寃껋엯땲떎.

 

 

4. 냼鍮꾩옄뒗 뿬쟾엳 냼뀥 誘몃뵒뼱 愿묎퀬뿉 빐 媛뺥븳 遺덉떊쓣 媛吏怨 엳떎.

Consumers Trust Self-Selected Content More Than Push Communications

Consumers Trust Self-Selected Content More Than Push Communications

혻[異쒖쿂 :혻techcrunch.com : Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds]

 

理쒓렐 Forrester뒗 깉濡쒖슫 뵒吏꽭 留덉똿 蹂닿퀬꽌瑜 넻빐 혻58,000紐낆쓣 긽쑝濡 吏꾪뻾븳 삩씪씤 냼鍮꾩옄쓽 꽕臾 議곗궗瑜 諛뷀깢쑝濡 誘멸뎅怨 쑀읇 냼鍮꾩옄쓽 愿묎퀬/留덉똿 肄섑뀗痢좎뿉 븳 諛섏쓳쓣 젙由ы뻽뒿땲떎. 슂빟쓣 빐 蹂대㈃ 留롮 遺꾨뱾뿉寃 씠誘 異⑸텇엳 삁긽븷 닔 엳뒗 寃곌낵엯땲떎.

釉뚮옖뱶굹 젣뭹뿉 빐 媛議깆씠굹 二쇰 궗엺뱾씠 異붿쿇븯뒗 肄섑뀗痢좎뿉 븳 떊猶곕뒗 뿬쟾엳 넂븯쑝硫 쟾臾몄쟻쑝濡 옉꽦맂 삩씪씤 由щ럭뿉 븳 떊猶곕룄 삉븳 긽떦엳 넂븯뒿땲떎. 쑀읇 냼鍮꾩옄뒗 쟾臾몄쟻씤 삩씪씤 由щ럭뿉 븳 떊猶곕룄媛 誘멸뎅 냼鍮꾩옄뿉 鍮꾪빐꽌 留롮씠 궙寃 蹂댁씠뒗 寃곌낵뒗 슦由 엯옣뿉꽑 룆듅빀땲떎. 洹몃━怨 뿬쟾엳 삩씪씤 諛곕꼫 愿묎퀬 媛숈 뵒吏꽭 뫖돩 肄섑뀗痢좊뱾뿉 븳 떊猶곕뒗 理쒗븯쐞瑜 蹂댁뿬二쇨퀬 엳뒿땲떎. 삩씪씤뿉꽌 諛곕꼫 愿묎퀬 媛숈 ‘쟾넻’뫖떆 留덉똿 湲곕쾿뿉 븳 슚슜꽦뿉 빐꽑 븘吏곷룄 끉씠 留롮留 젙웾쟻씤 띁룷癒쇱뒪瑜 젣쇅븯硫 怨쇱뿰 떎젣 슚슜꽦씠 엳뒗 寃껋씤媛?뿉 빐꽑 遺젙쟻씤 쓽寃ъ씠 留롮뒿땲떎.

썝濡좎쟻씤 씠빞湲곌 릺寃좎留, 씠 蹂닿퀬꽌瑜 留뚮뱺 Tracy Stokes媛 씠빞湲 븳 寃껋쿂읆 씠젣 釉뚮옖뱶 二쇰룄삎 삩씪씤, 삤봽씪씤 愿묎퀬뒗 洹 留ㅻ젰쓣 엪怨 엳쑝硫 븵쑝濡 怨좉컼뱾씠 걡엫뾾씠 뿰寃곕릺뼱 엳뒗 긽솴뿉꽌 洹몃뱾씠 돺寃 肄섑뀗痢좊 꽑깮븯怨 솗궛떆궎怨 留뚮뱾뼱 궪 닔 엳뒗 긽솴뱾쓣 留뚮뱾뼱 二쇰뒗 寃껋씠 빆긽 以묒슂븯떎怨 蹂댁뿬吏묐땲떎.

 

 

5. 理쒓렐 紐⑤컮씪怨 냼뀥 誘몃뵒뼱 씠슜옄 愿젴 옄猷

smartphone-activities

Top Applications Uesd. “Always Connected”, 7page

留덉留됱쑝濡 理쒓렐 怨듦컻맂 紐⑤컮씪 愿젴 二쇱슂 李멸퀬 蹂닿퀬꽌 몢媛吏瑜 냼媛쒗빐 뱶由쎈땲떎.

 

몺 IDC :혻Always Connected

How these people used Facebook mobile most often:

  • 82 percent: Read News Feed (63 percent said they did this constantly).
  • 49 percent: Respond to or post comments.
  • 38 percent: Post status updates.
  • 37 percent: Visit friends Timelines.
  • 33 percent: Message friends (40 percent said they felt more connected when messaging friends).
  • 16 percent: Play games.
  • 15 percent: Post pictures and videos.
  • 12 percent: Communicate in Facebook groups.
  • 7 percent: Find applications to use.

Checking Facebook on the go was also popular during several activities:

  • Errands 46 percent
  • Shopping 46 percent
  • Dinner/cooking 47 percent
  • Gym/workout 48 percent
  • In meeting/class 46 percent
  • Out to eat 47 percent
  • Live event 49 percent
  • Movies 50 percent

李멸퀬 臾명뿄 :혻STUDY: How Addicted Are We To Facebook Mobile?

 

몼 븳援肄섑뀗痢좎쭊씎썝 : 誘멸뎅 궡 냼뀥 꽕듃썙겕 궗슜 쁽솴

  • 誘멸뎅 궡 냼뀥 꽕듃썙궧 쑀뱾쓽 냼뀥 꽕듃썙궧 쎒궗씠듃 젒냽 떆媛꾩쓽 1/3 씠긽씠 紐⑤컮씪 빋쓣 넻븯뿬 씠猷⑥뼱吏怨 엳뼱 냼뀥 꽕듃썙궧怨 紐⑤컮씪, 듅엳 紐⑤컮씪 빋怨쇱쓽 諛젒愿怨꾨 蹂 닔 엳쓬
  • 옉뀈怨 鍮꾧탳븯뿬 PC 궗슜옄뿉 鍮꾪빐 紐⑤컮씪 빋怨 紐⑤컮씪 쎒쓽 궗슜옄媛 썡벑엳 넂 꽦옣瑜좎쓣 蹂댁엫쑝濡쒖뜥 紐⑤컮씪 뵆옯뤌씠 냼뀥 꽕듃썙궧뿉 뼹留덈굹 以묒슂븳 뿭븷쓣 븯怨 엳뒗吏 蹂댁뿬以

 

슂利 怨듦컻릺뒗 援궡쇅 옄猷뚯쓽 쟾諛섏쟻씤 빑떖 궎썙뱶뒗 떎쓬怨 媛숈뒿땲떎.

“紐⑤컮씪뒅냼뀥誘몃뵒뼱”

 

 

씠 湲 珥 14쉶 議고쉶릺뿀뒿땲떎.


떟湲 궓湲곌린

씠硫붿씪 怨듦컻릺吏 븡뒿땲떎.