[넚룞쁽쓽 二쇨컙 냼뀥 誘몃뵒뼱 & 쐞湲곌由 肄붾찘꽣由] 2013뀈 3썡 꽕吏몄< 냼뀥誘몃뵒뼱瑜 넻븳 쓽궗 몴쁽쓽 슚怨쇱꽦? 쇅

1. 냼뀥 誘몃뵒뼱瑜 넻븳 쓽궗 몴쁽쓽 슚怨쇱꽦? [異쒖쿂 : the혻guardian, Is social media ‘avatar activism’ effective?]   뜑 援ъ껜쟻쑝濡 씠빞湲고븯硫 냼뀥 誘몃뵒뼱瑜 넻븳 而ㅻㅻ땲耳씠뀡씠, 뿬윭 쓽궗 몴쁽 諛⑹떇씠 怨쇱뿰 궗쉶뿉 쁺뼢쓣 誘몄튂怨 엳뒗 寃껋씤媛? 슚怨쇨 엳뒗 寃껋씤媛? 젙룄媛 맆 寃 媛숈뒿땲떎. 씠 吏덈Ц뿉 븳 議곌툑쓽 떒꽌媛 맆 留뚰븳 궗濡媛 理쒓렐 엳뿀뒿땲떎.   理쒓렐 誘멸뎅 理쒕쓽 룞꽦븷 吏吏떒泥댁씤 쑕癒쇰씪씠痢좎틺럹씤(HRC)뒗혻誘멸뎅 踰뺤썝씠 怨꾪쉷븳 룞꽦 寃고샎 湲덉쓽 빀뿄꽦뿉 븳 怨듭껌쉶뿉 븵꽌 留롮 궗엺뱾뿉寃 吏吏瑜 샇냼븯뒗 諛⑸쾿쑝濡 븘옒 濡쒓퀬瑜 SNS瑜 넻빐 理쒕븳 쑀룷빐 떖씪뒗 遺긽쓣 븯寃 맗땲떎. 洹몃윭옄 쑀紐낆씤쓣 鍮꾨’븳 留롮 吏吏옄뱾씠 럹씠뒪遺곴낵 듃쐞꽣쓽 봽濡쒗뙆씪 濡쒓퀬瑜 援먯껜븯嫄곕굹 HRC媛 留뚮뱺 濡쒓퀬瑜셋좊삎븯硫 寃⑸젮瑜 뻽뒿땲떎. 씠뿉 빐 쁺援쓽 […]

“CEO뱾씠뿬, 뜑 씠긽 냼뀥 誘몃뵒뼱瑜 몢젮썙 븯吏 留덈씪!”뿉 븳 씪遺 諛섎 쓽寃

踰덉뿭 : http://www.facebook.com/note.php?note_id=160370984000208&id=117388211624044 썝臾1 : http://socialnomics.net/2010/08/09/3-reasons-why-ceos-hate-social-media/ 썝臾2 : http://www.deminghill.com/blog/corporate-social-media/why-executives-hate-social-media/comment-page-2/ 쟾泥댁쟻 湲쓽 留λ씫뿉 룞쓽빀땲떎留 紐 媛吏 吏묎퀬 꽆뼱媛빞 븷 씠뒋瑜 젙由ы빐 遊낅땲떎. (踰덉뿭븯떊 遺꾩씠 醫뜑 媛꾧껐븳 쓽誘 쟾떖쓣 쐞빐 吏곸뿭븯吏 븡븘 빟媛 떎瑜닿쾶 뒓猿댁吏留 씠빐瑜 룙湲 쐞빐 썝臾멸낵 3CIM Lab뿉寃 援臾몄쑝濡 踰덉뿭븳 湲쓣 븿猿 諛곗튂빀땲떎.) 1. 냼뀥 誘몃뵒뼱뒗 넻젣븯吏 븡쓣 븣 蹂몄쭏씠 궡븘궃떎? 썝臾 : I WANT CONTROL I want to control my company! I want to control my brand! I want to determine my destiny! It셲 too important to leave it to chance (or simply be outvoted by the uninformed bourgeois)! Unfortunately and tragically for us executives, the beauty and […]