“CEO뱾씠뿬, 뜑 씠긽 냼뀥 誘몃뵒뼱瑜 몢젮썙 븯吏 留덈씪!”뿉 븳 씪遺 諛섎 쓽寃

 

踰덉뿭 : http://www.facebook.com/note.php?note_id=160370984000208&id=117388211624044
썝臾1 : http://socialnomics.net/2010/08/09/3-reasons-why-ceos-hate-social-media/
썝臾2 : http://www.deminghill.com/blog/corporate-social-media/why-executives-hate-social-media/comment-page-2/

쟾泥댁쟻 湲쓽 留λ씫뿉 룞쓽빀땲떎留 紐 媛吏 吏묎퀬 꽆뼱媛빞 븷 씠뒋瑜 젙由ы빐 遊낅땲떎.
(踰덉뿭븯떊 遺꾩씠 醫뜑 媛꾧껐븳 쓽誘 쟾떖쓣 쐞빐 吏곸뿭븯吏 븡븘 빟媛 떎瑜닿쾶 뒓猿댁吏留 씠빐瑜 룙湲 쐞빐 썝臾멸낵 3CIM Lab뿉寃 援臾몄쑝濡 踰덉뿭븳 湲쓣 븿猿 諛곗튂빀땲떎.)

1. 냼뀥 誘몃뵒뼱뒗 넻젣븯吏 븡쓣 븣 蹂몄쭏씠 궡븘궃떎?

썝臾 : I WANT CONTROL
I want to control my company! I want to control my brand! I want to determine my destiny! It셲 too important to leave it to chance (or simply be outvoted by the uninformed bourgeois)! Unfortunately and tragically for us executives, the beauty and power of social media is only fully unleashed when we LET IT GO, and that, my friends, is the hardest thing for us to do (쫆nd also explains why we hate checking luggage at the airport).

踰덉뿭 :  I Want Control : 옄湲 留덉쓬濡 넻젣븷 닔 뾾쑝땲源.
留롮 CEO뱾씠 옄떊쓽 湲곗뾽씠굹 釉뚮옖뱶瑜 넻젣븯湲 썝빀땲떎. 븯吏留 냼뀥誘몃뵒뼱뒗 넻젣媛 遺덇뒫븯二. 씠윴 넻젣쓽 遺덊솗떎꽦쑝濡 씤빐 냼뀥誘몃뵒뼱瑜 爰쇰젮븯뒗뜲, 냼뀥誘몃뵒뼱뒗 넻젣븯吏븡쓣븣 蹂몄쭏씠 궡븘궃떎뒗寃껋쓣 븣븘빞 빀땲떎.

냼뀥 誘몃뵒뼱뒗 넻젣븷 닔 뾾떎뒗 寃껋뿉 100% 룞쓽빀땲떎. 떎留 湲곗뾽怨 CEO쓽 엯옣뿉꽌 넻젣븷 닔 뾾떎뒗 寃껋 삁痢 遺덇뒫븯떎뒗 씠빞湲씠硫 湲곗뾽쓽 슫쁺뿉 엳뼱 삁痢 遺덇뒫븯떎뒗 寃껋 嫄곗쓽 옱븰뿉 媛源뚯슫 씪엯땲떎. 씠瑜 湲곗뾽쓽 CEO媛 몢젮썙 븯뒗 寃껋 씪寃 떦뿰빐 蹂댁엯땲떎. (씠寃껋쓣 몢젮썙 븯吏 븡뒗떎硫 湲곗뾽쓽 援ъ꽦썝怨 湲곗뾽쓽 二쇱<뱾뿉寃 援됱옣엳 臾댁콉엫븳 씠빞湲곗엯땲떎.)

湲곗뾽쓽 CEO媛 넻젣븷 닔 뾾怨 삁痢 遺덇뒫븳 궗꽑뿉 臾댁“嫄 쎇뼱 뱾 寃껋씠 븘땲씪 CEO媛 냼뀥 誘몃뵒뼱瑜 넻빐 臾댁뾿쓣 븷 寃껋씤媛?(븷 닔 엳쓣 寃껋씤媛?)뿉 븳 援ъ껜쟻 꽕怨꾧낵 洹몄뿉 뵲瑜 紐낇솗븳 뙋떒씠 븘슂븯硫 理쒕븳 삁痢 媛뒫븳 쟾왂씠 굹以섏빞 븯뒗 寃껋엯땲떎.(留롮 遺遺꾩 湲곗뾽뿉 뵲씪 Case by Case寃좎슂.)

吏湲덉쓽 냼뀥 誘몃뵒뼱뒗 쒗뵾븷 닔 뾾쑝硫 利먭꺼씪!앸씪뒗 떇쓽 臾댁“嫄댁쟻씤 蹂듭쓬 쟾뙆媛 븘슂븳 떆젏씠 븘땲씪 쁽옱 湲곗뾽怨 湲곗뾽쓽 CEO媛 냼뀥 誘몃뵒뼱瑜 솢슜븯湲 쟾 뵾븷 닔 엳뒗 寃껋 뵾빐빞 븳떎.앸씪뒗 愿젏씠 뜑슧 以묒슂븯떎 깮媛곷맗땲떎.

2. 냼뀥 誘몃뵒뼱뒗 鍮꾩슜?

썝臾 : LOW COST (SIX SIGMA)
In case you were wondering, executives LOVE things like Six Sigma because, 1. It reminds us of our Greek fraternity days in college, 2. The other soccer Dad셲 don셳 understand Value Stream Mapping, and 3. Six Sigma and lean processes are all about SPEED and COST SAVINGS, two of our favorite topics. By its very architecture, social media is positioned to leverage firms Six Sigma orientation. PLUS, it takes your marketing posture from a one-way, blanketing, bullhorn approach to a more intimate, just-in-time interaction; offering the opportunity for a more detailed, valuable and more PROFITABLE conversation and connection with your audience (and you don셳 need a Black Belt to do it).

踰덉뿭 : 궗떎, 냼뀥誘몃뵒뼱媛 湲곗〈쓽 MassMedia뿉 鍮꾪빐 醫뗭젏 吏꾩엯鍮꾩슜씠 궙떎뒗젏씤뜲슂. 씠誘 옄湲덈젰씠 뭾遺븳 湲곗뾽 留덉똿뿉 엳뼱 留롮 닾옄瑜 븷 닔 엳뒿땲떎. 븯吏留 以묒냼湲곗뾽씠씪硫 삤엳젮 냼뀥誘몃뵒뼱媛 젒洹쇳븯湲 醫뗭寃껋씠二. 怨꾪쉷怨 쟾왂쓣 媛吏怨 엳떎硫, 냼뀥誘몃뵒뼱뿉꽌 留덉똿 쟻鍮꾩슜쑝濡 理쒕슚怨쇰 궪 닔 엳뒗 理쒖긽쓽 諛⑸쾿 엯땲떎.

살냼뀥 誘몃뵒뼱媛 쉶궗쓽 떇뒪 뒪洹몃쭏 썝由щ 젅踰꾨━吏 빐二쇰뒗 뜲 룷吏뀛떇 릺怨 엳쓬 異⑸텇엳 씠빐媛 媛뒗뜲 洹멸쾬쓣 low cost 뿰愿떆궎뒗 寃껋 옒 씠빐媛 븞릺꽕슂. 샊떆 醫뜑 꽕紐낇빐 二쇱떎 遺꾩씠 엳쑝硫 遺긽 뱶由쎈땲떎.

냼뀥 誘몃뵒뼱瑜 떒닚엳 而ㅻㅻ땲耳씠뀡 梨꾨꼸濡 諛붾씪蹂닿퀬 쒕몴쟻씤 留덉똿 댋씤 뚭킅怨좊굹 PR 鍮 鍮꾩슜씠떎. 씪怨 쓷엳 깮媛곹빐 솕뿀뒿땲떎. 洹몃윴 떇쑝濡 留롮 궗엺뱾씠 湲곗뾽쓽 냼뀥 誘몃뵒뼱 솢룞쓣 넻빐 鍮꾩쫰땲뒪瑜 꽦궗떆궎젮 뻽怨 젒洹쇱쓣 떆룄뻽뒿땲떎.

떒닚엳 냼뀥 誘몃뵒뼱瑜 넻빐 而ㅻㅻ땲耳씠뀡쓣 닔뻾븳떎뒗 愿젏쑝濡쒕쭔 蹂대㈃ 씪寃 룉씠 뱾 寃껋씠 뾾뼱 蹂댁엯땲떎. 븯吏留 슦由ш 紐⑺몴븯뒗 냼뀥 誘몃뵒뼱瑜 넻빐 怨좉컼뱾怨 愿怨(Relationship)瑜 留브퀬 洹 愿怨꾨 슦샇쟻쑝濡 쑀吏븯硫 吏냽쟻씤 而ㅻㅻ땲耳씠뀡쓣 쟾媛쒗븳떎뒗 寃껋 쟾 媛쒕뀗씠 떎瑜 臾몄젣엯땲떎.

냼뀥 誘몃뵒뼱뒗 냼뀥 誘몃뵒뼱 옄泥대쭔쑝濡 洹 썝븳(?) 紐⑺몴瑜 씠猷 닔 뾾쑝硫 IMC(Integrated Marketing Communication)쟻씤 愿젏怨 쟾왂쑝濡 닔뻾릺뼱빞 빀땲떎.

씠젣 湲곗뾽씠뱺 以묒냼湲곗뾽씠뱺 떒닚엳 냼뀥 誘몃뵒뼱 而ㅻㅻ땲耳씠뀡 옄泥대줈 湲곗뾽쓽 떊猶곗꽦怨 李⑤퀎솕 룷씤듃瑜 李얘린 옒뱺 긽솴씠 룄옒븯怨 엳쑝硫 而ㅻㅻ땲耳씠뀡 닔뻾뿉 닾엯릺뒗 씤젰怨 떆媛꾩쓽 鍮꾩슜怨 怨좉컼怨쇱쓽 愿怨꾩 而ㅻㅻ땲떚(fandom)瑜 삎꽦븯怨 쑀吏븯湲 쐞빐 젣怨듬릺뒗 benefit 寃곗퐫 鍮꾩슜 씪 닔 뾾뒿땲떎.

씠 湲 珥 18쉶 議고쉶릺뿀뒿땲떎.


One thought on ““CEO뱾씠뿬, 뜑 씠긽 냼뀥 誘몃뵒뼱瑜 몢젮썙 븯吏 留덈씪!”뿉 븳 씪遺 諛섎 쓽寃

  1. Pingback: 湲곗뾽 CEO 럹씠뒪遺 肄섑뀗痢 愿묎퀬 吏묓뻾 諛 냼넻쓽 紐낆븫 – 떊꽭怨 젙슜吏 遺쉶옣 궗濡 | Insight Marketing Communications

떟湲 궓湲곌린

씠硫붿씪 怨듦컻릺吏 븡뒿땲떎.