CRO(Community Relations Outreach) 썙겕꺏 Insight

 

紐 쇅援怨 쉶궗쓽 吏諛 怨듭옣 몢 怨녹뿉꽌 꽌釉 CRO(Community Relations Outreach) 썙겕꺏쓣 留덉튇 썑 insight瑜 젙由ы빐 遊낅땲떎.

CRO(Community Relations Outreach)썙겕꺏 湲곗뾽뿉寃 쁺뼢젰쓣 誘몄튌 닔 엳뒗 二쇱슂 씠빐愿怨꾩옄(젙遺, NGO, 而ㅻㅻ땲떚, 誘몃뵒뼱, 吏곸썝, 媛議, 寃쎌웳궗 벑)쓽 깮媛곸쓣 怨듭쑀븯怨 媛곴컖쓽 듅꽦뿉 留욌뒗 而ㅻㅻ땲耳씠뀡 쟾왂 諛 愿怨꾪삎꽦 봽濡쒓렇옩쓣 꽕怨꾪븷 닔 엳룄濡 썙겕꺏 삎깭濡 넗濡좏븯怨 肄붿튂븯뒗 봽濡쒓렇옩엯땲떎. 슦由щ굹씪뿉꽌뒗 븘吏 깮냼븯吏留 援궡 湲곗뾽뱾쓽 鍮꾩땲뒪 쁺뿭씠 솗릺硫댁꽌 씠빐愿怨꾩옄뱾怨쇱쓽 異⑸룎룄 떖솕릺怨 엳뼱 씤떇蹂솕뿉 뵲瑜 븘슂꽦씠 利앸맆 寃껋씠씪 뙋떒븯怨 엳뒿땲떎.

궗슜옄 궫엯 씠誘몄
1. 슦由щ뱾 Big picture瑜 洹몃━뒗 寃껋 뼱깋빐 븯硫댁꽌 Action plan 嫄곗갹븯寃 湲고쉷븯젮뒗 꽦뼢씠 엳뒗 벏 븯떎. Big picture瑜 씠빞湲고븯硫 怨듯뿀븳 벏 뒓겮怨 洹쒕え媛 옉 Action plan 蹂 寃 븘땲씪 뒓떎. Think Big start small씠怨 뜑 以묒슂븳 寃껋 paper슜 plan씠 븘땶 execution븷 닔 엳뒗 plan씠떎.

2. 湲곗뾽 솢룞쓽 媛쒖꽑 옉뾽 슜닔泥좉낵 媛숈븘꽌 옄二 빆쁽긽뱾씠 씪뼱궃떎. “씠誘 吏꾪뻾븯怨 엳떎.”, “삗궇뿉 떎 빐遊ㅻ떎.”씪硫 cynical븳 諛섏쓳쓣  룦븘궦떎. 떦궗옄뱾씠 씠濡 씤빐 怨쇨굅 뾽臾댁뿉 븳 룊媛瑜 諛쏄퀬 엳떎뒗 뒓굦쓣 諛곗젣빐빞 븯怨 媛쒖꽑맂 봽濡쒖꽭뒪뒗 湲곗뾽쓽 쁺냽꽦쓣 蹂댁옣븯硫 媛쒖씤 씠뱷怨 蹂댁긽뿉 븳 異⑸텇븳 꽕紐낆씠 닔諛섎릺뼱빞 븳떎.

3. Stackeholders 쐞湲곗긽솴씠 諛쒖깮븯硫 솗궛릺뒗 寃껋쓣 留됰뒗뜲 紐⑤뱺 룷而ㅼ뒪媛 留욎떠엳뒗뜲 洹몃낫떎 뜑 以묒슂븳 寃껋씠 씪떒 Stackeholders뿉寃 遺젙쟻씤 씠빞湲곌 굹삤吏 븡룄濡 븯뒗 寃껋씠 뜑 以묒슂븯떎. 썝移숈쟻씠怨 긽떇쟻씤 씠빞湲곗留 씠윴 룷而ㅼ뒪쓽 李⑥씠뿉 뵲씪 寃곌낵뒗 겕寃 떖씪吏꾨떎.

4. Community Outreach program뿉 媛옣 겙 옣븷 슂냼씤 궡遺 洹쒖젙, 삁궛, 떆媛 벑쓣 怨좊젮븯吏 븡怨 슚怨쇱쟻씤 痢〓㈃留 씠빞湲 븯뒗 寃껊룄 쁽떎쟻씠吏 紐삵븯떎. 媛옣 젒洹쇳븯湲 돩슫 떆媛꾩쟻 슂냼遺꽣 留덈젴븷 닔 엳뒗 봽濡쒓렇옩쓣 떎뻾븯硫댁꽌 삁궛怨 洹쒖젙쓽 옣븷瑜 젣嫄고븯뒗 寃껋씠 諛붾엺吏곹븯吏 븡쓣源?

5. Community Outreach program 寃곌낵뒗 빐떦 Stackeholders, 삉뒗 떎瑜 Stackeholders 洹몃━怨 怨듭쨷뱾씠 븣븘빞 븯뒗뜲 洹몃윭湲곗뿉 以묒슂븳 Stakeholder媛 誘몃뵒뼱씠怨 洹몃뱾怨쇱쓽 relationship씠 以묒슂븯떎. 삉븳 옄泥댁쟻씤 梨꾨꼸뱾쓣(web site, Company Blog, Family hot-line 벑) 蹂댁쑀, 솗빐빞 븳떎. 洹몃윭吏 븡쑝硫 슦由щ겮由 諛뺤닔移섍퀬 옄쐞븯硫 걹굹뒗 寃쎌슦媛 릺뼱 踰꾨━湲 떗긽씠떎.

6. 궡遺쟻쑝濡 뙋떒븷 븣 궗냼븳 슂냼뱾씠뿀뜕 寃껊뱾룄 NGO 誘몃뵒뼱뿉寃 꽆뼱媛硫 뾼泥궃 쐞湲곌 릺湲곕룄 븳떎. 洹몃윭湲곗뿉 뜑뜑슧 洹몃뱾怨 옣湲곗쟻씤 愿젏쓣 媛吏怨 吏냽쟻씤 援먮쪟瑜 솗빐빞 븷 븘슂媛 엳뒗 寃껋씠떎.

7. 湲곗뾽쓽 Community Outreach program 寃쎌슦뿉 뵲씪꽑 CSR 씠怨, 븣濡 CPR 씠硫 誘몃옒瑜 鍮꾪븳 Crisis management program 씠떎.

씠 湲 珥 9쉶 議고쉶릺뿀뒿땲떎.


5 thoughts on “CRO(Community Relations Outreach) 썙겕꺏 Insight

  1. Pingback: The Age of Conversation 2.0

  2. 而⑥꽕꽩듃뿉寃뚮룄 媛옣 以묒슂븳 寃껋씠 big-picture thinking씤벏 빀땲떎. 썙겕꺏 떦떆뿉 big-picture thinking쓣 뻽뿀뜑씪硫…醫 뜑 李멸옄뱾씠 寃れ뿀뜕 怨좊쇨낵 뼱젮쓣 諛붾줈 씠빐븷 닔 엳吏 븡븯쓣源…썑쉶媛 맗땲떎 윒

뙎湲 궓湲곌린

씠硫붿씪 怨듦컻릺吏 븡뒿땲떎.

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