윭釉뚮━떚뱾쓽 냼뀥 誘몃뵒뼱 留덉똿 而ㅻㅻ땲耳씠뀡 솢룞쓣 젣뼱븷 닔 엳뒗媛? (썾씤 猷⑤땲 듃쐵 궗濡)

 

궗슜옄 궫엯 씠誘몄

끉씠 맂 썾씤 猷⑤땲 듃쐵

삱빐 1썡 1씪, 듃쐞꽣뿉 벑濡앺뻽뜕 썾씤 猷⑤땲쓽 듃쐵씠 쁺援 愿묎퀬 떖쓽쐞썝쉶(Advertising Standards Authority)쓽 寃뿴쓣 諛쏄쾶 맆 紐⑥뼇엯땲떎. 궡슜씤 利, 굹씠궎 愿묎퀬 紐⑤뜽씤 썾씤 猷⑤땲媛 옉꽦븳 듃쐵뿉뒗 빐돩깭洹 諛 留곹겕뿉 굹씠궎媛 紐낃린릺뼱 엳뼱 媛쒖씤쟻씤 듃쐵씠 븘땲떎씪뒗 二쇱옣엯땲떎.

궗떎 씠踰 ASA쓽 윭釉뚮━떚 긽 듃쐞꽣 寃뿴 泥섏쓬씠 븘떃땲떎. 2012뀈 3썡뿉 留⑥껜뒪꽣 쑀굹씠떚뱶쓽 닔鍮꾩닔 由ъ삤 띁뵒궦뱶(Rio Ferdinand) 紐⑤뜽 耳씠떚 봽씪씠뒪(Katie Price)쓽 뒪땲而ㅼ쫰 珥덉퐳젢 愿젴 듃쐵뱾쓽 궡슜쓣 遺꾩꽍빐 蹂 寃곌낵 듃쐵 궡슜怨 깭洹, 삤뵂맂 씠誘몄 벑쓽 議고빀씠 빐떦 珥덉퐳由 뙋留 쉶궗씤 Mars쓽 뒪룿쓣 諛쏄퀬 吏꾪뻾븯뒗 留덉똿 而ㅻㅻ땲耳씠뀡쑝濡 異⑸텇엳 뙋떒븷 닔 엳떎뒗 뙋寃곗쓣 궡由 쟻씠 엳뿀뒿땲떎.

궗슜옄 궫엯 씠誘몄

異쒖쿂 : http://www.marketingweek.co.uk/news/snickers-twitter-ad-avoids-censure/4000492.article


씠윴 ASA쓽 뻾룞뱾 깉濡쒖슫 뵒吏꽭 湲곕컲쓽 돱誘몃뵒뼱, 냼뀥 誘몃뵒뼱 뵆옯뤌뿉룄 湲곗〈 留덉똿 而ㅻㅻ땲耳씠뀡쓽 쟾넻쟻 媛쒕뀗쓣 쟻슜븷 닔 엳떎뒗 媛쒕뀗씠뼱꽌 솗떎엳 援궡瑜 鍮꾨’븳 떎瑜 援媛뱾쓽 젒洹쇰갑떇怨 떖由 蹂대떎 뾼寃⑺븳 뒓굦엯땲떎.

SNS媛 怨듭쟻씤 쁺뿭씠굹 궗쟻씤 쁺뿭씠깘쓽 끉뿉 씠뼱 윭釉뚮━떚뱾쓽 留덉똿 愿묎퀬 紐⑹쟻뿉 듃쐞꽣 궗슜씠 뼱뒓 젙룄源뚯 뿀슜맆吏뿉 븳 궗濡 諛 媛씠뱶 씪씤씠 맆 닔 엳쓣 寃껋쑝濡 삁긽릺硫 뼢썑 떆媛꾩씠 吏굹硫 援궡 윭釉뚮━떚뱾쓽 븫臾듭쟻씤 SNS 留덉똿 솢룞뿉룄 끉쓽 遺덉뵪媛 맆 닔룄 엳뼱 蹂댁엯땲떎.

異쒖쿂 : http://www.marketingweek.co.uk/news/nike-faces-censure-over-rooney-tweet/4001924.article

[愿젴 湲]
[냼뀥誘몃뵒뼱 쐞湲곌由] SNS뒗 궗쟻씤 怨듦컙씤媛? 怨듭쟻씤 怨듦컙씤媛? #1 SNS 而ㅻㅻ땲耳씠뀡뿉 븳 씠빐
[냼뀥誘몃뵒뼱 쐞湲곌由] SNS뒗 궗쟻씤 怨듦컙씤媛? 怨듭쟻씤 怨듦컙씤媛? #2 SNS 而ㅻㅻ땲耳씠뀡쓽 쑀삎

씠 湲 珥 5쉶 議고쉶릺뿀뒿땲떎.


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씠硫붿씪 怨듦컻릺吏 븡뒿땲떎.