고객의 마음을 얻기 위해서는 기업의 마음을 열어야 한다. (삼성 캐나다 페이스북 사례)

In May 2012, Shane Bennett sent a message to Samsung via Facebook. The 26-year-old spiced up his inquiry with a drawing of a dragon in hopes of securing a free gadget hookup from the tech giant.Bennett was amused at the company’s clever reply. So, naturally, Bennett posted a screenshot of the conversation to Reddit.Early this week, Bennett received his free Galaxy S III, personalized with his original dragon drawing. He shared a photo of the letter and his new phone to Reddit as well. [출처 : mashable.com / Samsung Wins Cool Points With Personalized Dragon Phone 중 일부] 2012년 5월, […]